Today I thought I’d share a Free Resource
I found around 11 or 12 years ago, and as it’s
STILL available, And may well benefit you!

I literally went to it the other day, when an
online friend was asking peoples opinions on the
latest headline he wanted to use, but wasn’t sure
if it was a good one or not?

Frankly – the only way to know for sure is to try
a few, and split test them.

Which does lend itself to including a paid for tool
that could also be VERY USEFUL if you’re not familiar
with split testing.
Or even if you are and do, a tool that may help make
the task so much easier 🙂

To Quote David Ogilvy:
“On the average, five times as many people read
the headline as read the body copy. When you have
written your headline, you have spent eighty cents
out of your dollar.”

By the way – when I say headlines, I don’t just mean
for Salespages.
Think Blog post titles, Email subject lines, Social
media posts etc. 🙂

Back when I did a good bit of copywriting for people,
I would always start with headlines.

In fact I’d usually write out around 20 headlines before
I even started on the page copy.

Once I had settled on the Main headline, I would then
use the others as Subheads in the copy, or as social
media posts, email subject lines etc. as a bonus for
my clients. (food for thought)

I’d always try to get the balance right too.
Referring back to my post title here:
Do Your Customers Buy Logically Or Emotionally?

We’d like to think all our purchases made sense LOGICALLY!
But in reality, the human mind works a little differently,
and we tend to BUY EMOTIONALLY –

– THEN Justify that decision
with Logic!

When you read a great headline, you always want to know more,
So try to use things like, Arousing curiosity to want to know
more, or What would make you click or read on, did it stir
your emotions? Does it answer the WIIFM (What’s in it for me)
question in your readers mind? Ask Questions, Instill a Fear
(A fear of missing out for example) Maybe add Numbers
(7 Ways to etc.) Or even get Controversial (providing you’re
still on topic)

Assuming you have a few written down, or want to know
WHY they are so important…

In my own teachings, and quoting myself:
“The purpose of the headline is to keep the reader on the
page and scrolling to the next section. The purpose of
which is to get them scrolling to the next, & next,
until they reach the Call To Action Button!”

Hence, when you have a few headlines written down and want
to know which might appeal before you actually test them…

Try this Free Resource:
The Advanced marketing Institute Headline Analyzer:

Just paste in your headline, pick a category and click submit.
They will give you a score based on –
Intellectual, Empathetic & Spiritual Words contained within
your headline, and that will hopefully help determine how
likely people are to be engaged and get the results you’re
after 🙂

I hope that helps 🙂

OH, and the tool I recommend for Split Testing:
Split Test Monkey:

Split Test Monkey helps with 3 alternative testing options
that work with both the Split URL & Dynamic Snippet tests.

Allowing you to choose between:

* Auto Optimizing, ‘set and forget’ simple to do.
Just pick your test ‘rules’ such as how long the test runs,
the minimum number of total conversions required before a
winner can be called. Set a confidence level (normally 95%)
and that’s it…
Split Test Monkey will then run the test on full autopilot
and will automatically select the winner and from that point
only show the winning element or page to all future visitors.

* Conversion Races, a lot of fun and while they are a little
less ‘solid science’ they lead to quick results.
Just choose how many conversions the winning element/page
should hit for it to be declared a winner.
For example: 1st page to hit 100 sales.
You can also set a ‘margin’ number that ensures a winner
isn’t called too early if it’s a close race.
Winners are then shown to all future visitors.

* Manual Mode, If you have an eye for detail and a desire
to get stuck into the numbers directly, then choose the
manual test mode.
You’re now in charge and the decision when to call the
test will be yours alone.
There is no automatic selection by the system and you can
run the test, edit it, even add more test elements into
the mix and keep it running until you’re confident on the

What’s more – the user interface makes it so simple, a
total novice can easily get set up in just minutes!

Check the salespage and consider the investment a small
price to pay IF it helps you boost your conversions by
just a fraction!

But if nothing else – Do give the Free Resource a try,
I’m sure you’ll have some Fun checking how Great your
headlines, post titles, email subject lines really are 🙂





P.S. If headlines, Copywriting, Product Creation, and
Making Sales online is all new to you…
Here’s a Free To Attend Webinar that contains some
fantastic training, and an offer at the end to be
coached, should you think it could benefit you:)

    2 replies to "Free Resource: Do Your Customers Buy Logically Or Emotionally?"

    • Oh yeah, my wife definitely buys emotionally and so do I because I cry when I see the bills.

      Appreciate the information on split testing. The one I hadn’t thought of was split testing blog post titles, I will try that next.

    • Great article Randy. Now I want a steak. Thanks, Raaaandy. Lol.
      I LOVE AIDA. I’m with Kev, I should have been dating her awhile ago. I took your advice and started watching how you write Randy. ( I haven’t forgotten that you write for John) This was definitely a class on how to write a post.
      You have a unique gift for thinking outside the box that is a great asset to have. I will be sharing it, my friend.

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